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Bearcat Mortgage

UMortgage Cincinnati is the Preferred and Exclusive Mortgage Lender for University of Cincinnati Football and Baseball through the 2029–30 season. Bearcat Mortgage is how we bring that partnership home, with a $1,500 closing cost credit for the UC community.

Cincinnati Bearcats logo

Football. Baseball. Home loans.

Preferred and Exclusive Mortgage Lender through the 2029–30 season.

Why this partnership exists

It started on campus

Breon Price got his mortgage license during his senior year at UC. He has spent the twelve years since helping Cincinnati families buy homes, and most of them said the same thing at the first meeting: nobody ever explained how this works.

The partnership with UC Football and Baseball is how we fix that for the community that started it. It puts a local lending team in front of Bearcats fans, alumni and employees all season long, and it pays for the part we care about most: plain-English homebuyer education that doesn't require you to be ready to apply.

It also runs the other direction. Through the UMCincy Athlete Program, UC student-athletes get hands-on experience in finance and real estate with our team.

The relationship, in plain terms

What the partnership is, and what it isn't

Details of the UMortgage Cincinnati and UC Athletics partnership
DesignationPreferred and Exclusive Mortgage Lender
ProgramsUniversity of Cincinnati Football and University of Cincinnati Baseball
TermThrough the 2029–30 season
Who makes your loanUMCincy, A Swift Home Loans Company (Swift Home Loans, Inc., NMLS #2075228). Your loan officer is Breon Price, NMLS #938631.
The university's roleThe University of Cincinnati does not originate, underwrite, fund or guarantee loans, and does not review or approve any applicant's loan.
Your obligationNone. You are free to compare lenders and choose any lender you like. Using us is never a condition of any UC benefit or ticket.

Homeownership education

Learn first. Apply when you're ready.

Education is the center of this partnership. Every option below is free, and none of them require a credit check.

  • The UMortgage Cincinnati Homebuyer Playbook. Six short steps from budget to closing table, readable in one sitting.
  • Homebuyer workshops. Small-group sessions for fans, alumni and UC employees. Join the list for the next date.
  • Sessions for your group. We'll run a session for a UC department, team staff or alumni chapter on request.
  • A 20-minute readiness review. One-on-one with Breon. Bring your questions, leave with a plan and a number.

Who we help

Built around the UC community, open to everyone

The Bearcat credit has specific eligibility, confirmed at application. Everything else on this page is open to any borrower in the areas we lend.

Eligible for the Bearcat credit

UC alumni

Whether you graduated last spring or in 1985, buying your first place or your forever home.

Eligible for the Bearcat credit

UC faculty and staff

Relocating to Cincinnati, moving closer to campus or finally buying after years of renting in Clifton.

Eligible for the Bearcat credit

UC Health employees

Shift schedules and variable pay are normal here. We document overtime and differentials the right way.

Eligible for the Bearcat credit

Bearcats supporters

Season ticket holders and lifelong fans. If you bleed red and black, tell us at application.

Start with the Playbook

First-time buyers

Learn the process before you commit, then get a pre-approval that holds up when you make an offer.

Buy before you sell

Move-up buyers

Bridge options, equity planning and timing so you're not packing twice.

Partnership benefit

UMCincy's Bearcat Mortgage: $1,500 toward closing

A flat credit applied at closing for UC alumni, UC faculty and staff, UC Health employees and Bearcats supporters. Tell us your UC connection when you apply.

What it is

  • $1,500 off your closing costs
  • On a home loan closed with UMortgage Cincinnati
  • Applied on your Closing Disclosure

What it isn't

  • Not a rate discount
  • Not down payment assistance
  • Not a guarantee of approval
Bearcat Mortgage credit terms
  • Flat $1,500 credit applied at closing toward eligible closing costs on a UMCincy loan.
  • UC connection is confirmed at application. One credit per loan.
  • The credit is not a rate discount, not down payment assistance and cannot be taken as cash.
  • All loans are subject to credit approval, underwriting and property eligibility. Program terms may change or end without notice.

Your mortgage team

The people behind the partnership

Breon Price

Breon Price

Founder and Loan Officer, NMLS #938631

On your file from first call to closing

Taylor Price

Taylor Price

Loan Processor

Application through closing

Get started

Three ways in

Ask about the Bearcat credit

Tell us a little. Breon or Taylor will reach out within one business day.

Best way to reach you